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Sinera delivers independent CRM diagnostics.

We determine whether your CRM is a load-bearing decision system or an empty façade—before you rely on it for forecasts, investment, or board decisions.

We do not implement, configure, train, or recommend tools.

Implementation partners optimise how a CRM is built.

Sinera judges whether it can be trusted.

Most audits measure:

  • Data completeness
  • Field usage
  • Adoption metrics

Sinera measures:

  • Behavioral integrity
  • Decision enforceability
  • Forecast credibility
  • Structural risk

We deliver verdicts, not fixes.

It means:

  • We do not sell implementation work
  • We do not recommend vendors or partners
  • We do not benefit from remediation

Our only incentive is to tell you the truth—even if that truth is “do nothing” or “stop investing”.

You do not choose a tier blindly.

You enter through:

  • Tier 0 if you suspect symptoms (leakage, forecast issues, trust gaps)
  • Tier 1 if you need a verdict on decision trust
  • Tier 2 if board-level decisions or capital are at risk

If you’re unsure, use Find the Right Diagnostic and we will route you correctly.

Tier 0 identifies where structural failure exists.

You receive:

  • A structural coherence assessment
  • Evidence of leakage, distortion, or trust breakdown
  • A clear boundary statement on whether escalation is justified

Tier 0 does not include recommendations or fixes.

Tier 1 delivers a behavioral integrity verdict.

It answers one question:

Can this CRM be trusted for real decisions—or not?

The output is a defensible judgment, not a roadmap.

Tier 2 is required when:

  • Boards or investors question CRM credibility
  • Capital allocation depends on CRM outputs
  • Scale, M&A, or automation decisions are at stake
  • Internal teams are politically deadlocked

Tier 2 produces a Proceed / Constrain / Stop ruling.

Minimal access only, and only after engagement confirmation.

No:

  • Pre-work
  • Data preparation
  • Dashboard reviews

We focus on behavioral patterns, not reporting artifacts.

One of three outcomes:

  • Stop: Do not invest further under current structure
  • Constrain: Operate under explicit limits
  • Escalate: Commission a higher-tier verdict

If remediation is required, we step away.

You are free to engage any partner—or none.

No—and that’s intentional.

Sinera is not for:

  • CRM implementation projects
  • Tool selection
  • Training or enablement
  • “Best practice” benchmarking

It is for organisations where decisions, credibility, or capital are at risk.

 

If you’re looking for help building or fixing a CRM, Sinera is not the right partner.

If you need to know whether your CRM can be trusted before you bet the business on it, this is exactly what we do.