Services
The 3-Tier Diagnostic Ladder. Independent. Platform-agnostic. Built to determine where your CRM fails — before deciding what to fix. Each tier operates on a fixed-scope diagnostic model. No custom development. No platform bias. No implementation theatre.
Every deliverable is a verdict, map, or decision artifact that lives inside your CRM.
How Sinera Works?
Sinera does not implement CRM systems.
We diagnose whether they can work — and under what conditions.
Our services are structured as a diagnostic ladder, designed to surface truth early, prevent scale-up failure,
and stop organisations from investing deeper into broken revenue systems.
Each tier answers a different question.
Each tier has a hard boundary.
Principles:
- •
Platform-agnostic design - •
Strategy before configuration - •
Diagnostic before prescription - •
Continuous intelligence after go-live
The Diagnostic Ladder
Tier 0
CRM Diagnostic Scans
Expose the symptom. Decide whether escalation is justified.
Tier 0 is a paid, fixed-scope diagnostic judgment designed to determine whether a visible CRM symptom represents real structural risk — or surface noise.
It is built for organisations that sense something is wrong, but need evidence before committing to deeper intervention.
Typical questions answered
- •
Where is revenue leaking without structural visibility? - •
Where does forecast accuracy collapse late? - •
Which CRM signals drive behaviour — and which only enforce compliance?
What you get
- • Quantified, evidence-based symptoms
- • Clear signals that should not exist in a healthy CRM
- • A precise stopping point — not a fix
What this is not
- • Not root-cause analysis
- • Not system redesign
- • Not implementation guidance
Tier 1
CRM Behaviour Integrity Diagnostic
Test capability.
This is a 60-minute, zero-preparation diagnostic that determines whether your CRM is structurally capable of producing the behaviours your sales organisation depends on.
Tier 1 does not rely on metrics, adoption rates, or dashboards.
It examines how decisions, signals, and actions actually flow through your CRM.
Typical questions answered
- • Does the CRM guide behaviour — or just record activity?
- • Are decisions made from signal or narrative?
- • Where does the system compensate for ambiguity?
What you get
- • A clear integrity signal (Green / Amber / Red)
- • Plain-language explanation
- • An explicit decision: stop, reframe, or escalate
What this is not
- • Not advice or optimisation
- • Not configuration or fixes
- • Not training or enablement
Tier 2
CRM Structural Integrity Verdict
Decide viability.
This is a deep, time-boxed diagnostic that determines whether your CRM-anchored revenue system will scale — or predictably fail — and under what non-negotiable conditions.
Tier 2 is appropriate only when leadership is ready for a real decision, not incremental improvement.
Typical questions answered
- •
Where will this system break under scale or pressure? - •
What conditions must be true for success? - •
Which paths should be abandoned early?
What you get
- • Structural failure points
- • Success preconditions and likely break scenarios
-
•
A clear verdict:
- • proceed
- • proceed only if X changes
- • abandon direction
What this is not
- • Not a roadmap
- • Not requirements or specifications
- • Not execution oversight
Invitation Only
Optional: Mandated Correction Design
In rare cases, after a Tier 2 verdict is accepted, Sinera may be asked to define the minimum structural correction required to restore system integrity.
This work:
- • defines constraints, not solutions
- • produces non-executable design truths
- • explicitly excludes implementation
If execution begins, Sinera exits.
What Sinera Explicitly Does Not Do
To avoid ambiguity:
- ⚠️ We do not implement CRM systems
- ⚠️ We do not configure platforms
- ⚠️ We do not optimise workflows
- ⚠️ We do not provide ongoing advisory
- ⚠️ We do not train teams or manage change
Execution belongs to implementers.
Decision clarity belongs to Sinera.
How Clients Typically Engage
- A Tier 0 probe surfaces a visible symptom
- Tier 1 tests whether the CRM can produce the required behaviour
- Tier 2 issues a structural verdict
- Execution decisions happen without Sinera in the loop
Execution belongs to implementers.
Decision clarity belongs to Sinera.
A Final Note
Sinera is designed for organisations that want clarity before commitment.
If you are looking for:
- • faster implementation
- • better configuration
- • or incremental optimisation
we are not the right fit.
If you are looking to avoid scaling failure,
you are in the right place.
Sinera Sales Lab
Next Logical Step
Each service tier has its own detail page explaining scope, boundaries, and eligibility.
Choose the tier that matches the decision you need to make, not the work you want done.
1
Custom CRM Diagnostic Probes
Rapid paid diagnostics to expose hidden revenue leaks and late CRM signals.
2
CRM Behaviour Integrity Diagnostic
A 60-minute diagnostic to verify your CRM truly drives the sales behaviours you need.
3
CRM Structural Integrity Verdict
Time-boxed verdict on whether your CRM will scale or fail under pressure.
Straight Answers. No Guesswork.
Frequently Asked Questions
Learn how Sinera’s fixed-scope tiers actually work — what’s included, what’s not, and how we deliver measurable outcomes inside your CRM.
These are the questions most teams ask before they decide to work with us.
Sinera diagnoses structural CRM and sales system failures before any optimisation, rebuild, or tooling change is attempted.
We do not start with configuration, training, or dashboards. We start by verifying whether your CRM can be trusted as a decision system.
If the problem is not structural, we will tell you so.
Most partners build or fix systems. Sinera judges whether the system is architecturally sound in the first place.
We do not:
- configure CRMs
- run implementations
- sell optimisation packages
We provide diagnostic clarity that prevents wasted spend on the wrong intervention.
Salesforce, HubSpot, Dynamics, Pipedrive, Zoho, or custom stacks — the diagnostic logic applies wherever sales decisions are encoded into data and workflow.
This is about structure, not software.
Most teams start with Tier 0 — Diagnostic Probes.
Tier 0 verifies whether a visible symptom (forecast issues, pipeline leakage, low trust, stalled adoption) is structural or superficial.
It is a fixed-scope, paid diagnostic — not a discovery call.
If Tier 0 is not needed, we will say so.
No.
Sinera does not run pre-sales, discovery, or exploratory calls.
If a problem is real, it can be diagnosed.
If it cannot be diagnosed, a call will not make it one.
Diagnosis replaces discovery.
Minimal.
- Tier 0 requires no system access and no prep
- No forecasts, no adoption reports, no data cleaning
- Later tiers may require read-only or time-limited access
We deliberately design diagnostics to work under real-world constraints.
Every engagement delivers explicit judgment, not advice.
Depending on tier, outputs include:
- verified failure modes
- structural risk classification
- integrity gaps mapped to decision logic
- clear determination of what not to do next
We do not provide implementation instructions.
You have three options:
- Do nothing — and avoid unnecessary change
- Engage an implementation partner using our diagnostic output
- Escalate to a higher Sinera tier if deeper judgment is required
We do not retain you by default. Escalation must be earned.
Yes — by design.
Sinera does not replace your CRM partner, RevOps team, or internal ops.
We define what must be true. Others can decide how to build it.
This separation protects objectivity.
That hesitation is exactly what Tier 0 exists to resolve.
Tier 0 is priced to answer one question only:
“Is this problem real enough to justify further intervention?”
If the answer is no, you’ve saved far more than the fee.