What this is?
Tier 0 exists to prevent organisations from escalating prematurely — or ignoring early warning signals.
It tests whether a visible CRM symptom should exist at all in a structurally sound, CRM-anchored decision system.
This assessment can be performed at the symptom level (single diagnostic lens) or at the system level (full structural coherence scan).
Is this symptom real enough to justify deeper diagnostic judgment?
Tier 0 answers this question — once, conclusively, and without prescribing solutions.
What Tier 0 answers (and what it does not)
Tier 0 determines whether a visible problem should exist at all in a structurally sound CRM-anchored decision system.
It does not determine:
- Why the problem exists
- How it should be fixed
- Whether the system can be trusted overall
Those questions belong to higher tiers.
When Tier 0 is the correct entry point
Tier 0 is appropriate when:
- CRM is in use, but outcomes feel inconsistent
- Revenue loss is suspected but not structurally visible
- Forecasts are adjusted late, informally, or politically
- Data exists, but confidence in it is low
- Implementers cannot explain why behaviour does not change
If the structural cause is already known, Tier 0 is unnecessary. If uncertainty exists about the scope or depth of the issue, Tier 0 is designed for exactly that moment.
The diagnostic entry points
Each entry point captures a dominant symptom. Sinera determines whether the issue is isolated — or evidence of system-wide incoherence.
Funnel Leakage Scan
WHAT IT TESTS
Whether revenue is silently leaking through opportunity progression, timing, or commitment logic.
WHAT IS EXAMINED
- Stage advancement without evidence
- Missing or delayed commitment signals
- Deals progressing faster than behaviour supports
WHAT YOU RECEIVE
- Quantified leakage exposure
- Concrete examples of leakage patterns
- Determination of whether the leakage is isolated or structurally entangled with adjacent system layers
WHAT THIS PROBE DOES NOT DO
- ✕ Identify root causes
- ✕ Redesign stages or fields
- ✕ Propose fixes
Forecast Distortion Scan
WHAT IT TESTS
Whether forecasts represent system signal — or late judgment correction.
WHAT IS EXAMINED
- Timing and authorship of forecast changes
- Relationship between confidence signals and outcomes
- Where certainty is injected manually
WHAT YOU RECEIVE
- Evidence of forecast distortion points
- Clear separation of signal vs narrative forecasting
- Confirmation of structural trust breakdown
WHAT THIS PROBE DOES NOT DO
- ✕ Improve forecast accuracy
- ✕ Define forecasting models
- ✕ Change process or stages
Behavioural Load Test
WHAT IT TESTS
Whether the most critical CRM fields produce behaviour — or merely enforce compliance.
WHAT IS EXAMINED
- Timing of field updates
- Update authorship patterns
- Correlation between field values and outcomes
WHAT YOU RECEIVE
- Identification of signal-bearing vs cosmetic fields
- Evidence of behavioural friction or trust decay
- Clear indication of structural stress points
WHAT THIS PROBE DOES NOT DO
- ✕ Redesign data models
- ✕ Add new fields
- ✕ Recommend automations
Full Coherence Diagnostic
WHAT IT TESTS
Whether your CRM can bear the weight of strategic decision-making across the full sales system.
WHAT IS EXAMINED
- Signal flow across funnel, forecasting, behaviour, and governance
- Structural dependencies between teams, stages, and data
- Where local symptoms mask system-wide incoherence
WHAT YOU RECEIVE
- A complete coherence scorecard across all diagnostic lenses
- Explicit judgement on system viability
- Boundary statement defining whether escalation is structurally required
WHAT THIS PROBE DOES NOT DO
- ✕ Design solutions
- ✕ Optimise workflows
- ✕ Replace Tier 1 judgement
How Tier 0 works
No preparatory work required
- ✕ No workshops
- ✕ No stakeholder alignment
Sinera conducts the diagnostic using existing system signals.
Each Tier 0 engagement is finite by design.
Scope boundaries (non-negotiable)
Tier 0 does not:
- ✕ Diagnose structural root causes
- ✕ Assess organisational culture
- ✕ Recommend CRM changes
- ✕ Replace deeper diagnostics
Every Tier 0 probe concludes with a single boundary statement:
“This symptom should not exist in a structurally sound CRM-anchored decision system.”
Nothing more is added.
Possible outcomes
Every Tier 0 probe results in one of three outcomes only:
Stop
The symptom is isolated, contained, or not structurally meaningfu
Reframe
Expectations are misaligned; the system is not the problem.
Escalate
Structural uncertainty exists and cannot be resolved at symptom level.
Escalation is never assumed. It is a decision, not a pathway.
Pricing & engagement terms
Tier 0 diagnostics are paid, fixed-scope judgments — offered in two engagement forms:
• Focused Diagnostic: investigation of a single dominant system symptom
• Full Coherence Scan: system-wide assessment across all diagnostic lenses
£1,500
Funnel Leakage Scan
£3,500
Full Coherence Scan
No implementation, optimisation, or delivery support is included or implied.
Choose the diagnostic scope you need
Choose your probe or learn when escalation to Tier 1 is appropriate.
What Tier 0 is not for
Tier 0 is not suitable if you are looking for:
✕ CRM optimisation
✕ Configuration advice
✕ Implementation support
✕ Enablement or training
Those are execution problems. Tier 0 is a truth test.
